What is the media now?

What is the media now?

I love to start the day with a big question. What is the media now? When I’m advising my clients about working with the media, I tell them they must, at all costs, avoid JARGON. Editors, producers and influencers are looking for words and stories that make sense...
Professional stalking and knowing your dream customers

Professional stalking and knowing your dream customers

When we start a new PR and social media campaign, we spend time getting to know who our clients’ dream customers are. More importantly, we research where they spend their time online. We look into their likes, hopes, fears, dreams by asking them questions. If it’s a...
Why does media coverage count?

Why does media coverage count?

True PR is always earned from a third party, a journalist, opinion former, celebrity or friend, and advertising is space that’s been paid for directly from a brand. The online and social media world hasn’t changed that. To gain momentum it’s best to have a mix of both...
Copywriting that sells what you do

Copywriting that sells what you do

Maybe the thought of copywriting leaves you filled with dread. I know it does for many of my clients. So how do you transition everyday emails, whatsapps and the occasional birthday card writing – to copywriting that sells to your customers and clients. Whenever you...