What every solopreneur needs to know about Instagram in 2018

What every solopreneur needs to know about Instagram in 2018

Here’s the good news. Anyone with a good eye and a strong tone of voice can grow a brand on Instagram, without any need for big marketing budgets. It’s called democracy and today I’m going to give you the strategies that I’ve been using to double my growth...
Small business owners, we need to talk about facebook.

Small business owners, we need to talk about facebook.

You know that rock that you get under when you’re so focused on actually running your business? I’ll be honest, I’ve been getting stuck under it lately. Rather than thinking about social media strategies, I’ve been feeling pretty good about...
How to write a press release now

How to write a press release now

Let’s look at how to write a press release for your product or service. When we say press release, I really mean news release – it’s probably more likely that your story will get picked up online or on broadcast media, so not just print (i.e. press). The best...
Preparing for a media interview

Preparing for a media interview

Getting a media interview is an incredibly powerful way to get your brand noticed. With radio, podcasts, TV and prit publicity, you’re in people’s homes, cars, on their mobile phones. This means listeners often remember you, know what you’re about...