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Want to grow your instagram or publicity profile? I work with ambitious entrepeneurs in person and through my online course, Irresistible Instagramming to boost your business
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Latest instagram and publicity insights

Preparing for a media interview

Getting a media interview is an incredibly powerful way to get your brand noticed. With radio, podcasts, TV and prit publicity, you're in people's homes, cars, on their mobile phones. This means listeners often remember you, know what you're about and trust you once...

What is the media now?

I love to start the day with a big question. What is the media now? When I'm advising my clients about working with the media, I tell them they must, at all costs, avoid JARGON. Editors, producers and influencers are looking for words and stories that make sense to...

Professional stalking and knowing your dream customers

When we start a new PR and social media campaign, we spend time getting to know who our clients’ dream customers are. More importantly, we research where they spend their time online. We look into their likes, hopes, fears, dreams by asking them questions. If it’s a...